2019
NBUzine is an annual internal magazine by Google’s Next Billion Users team, capturing research insights and inspiration from the field.
PROJECT BRIEF
NBUzine is a visual inspiration journal created to document and share cultural insights from research immersion trips in key regions targeted by the NBU initiative, primarily in developing countries. Designed by a team of designers and researchers, the zine features curated photographs, quotes, and observations that capture local experiences, visual aesthetics, and design sensibilities.
The first edition highlights insights from two major Indian cities—Mumbai and Bangalore—offering a rich, visual narrative of urban life, design influences, and user behaviors. NBUzine serves both as a source of inspiration and a tool for fostering empathy, helping teams develop products that are culturally grounded, inclusive, and aligned with real user needs.
For internal used only, launched in Google I/O 2019
Feel Hwang
Taylor Herr
Favie Chu
Jessica Chaimi